PRIVACY POLICY

Last Updated: 1 June 2026

INTRODUCTION
Muscle Up (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit our website, purchase products, or interact with us. By using our website, you agree to the terms of this Privacy Policy.

INFORMATION WE COLLECT
We may collect personal information including:

Name
Email address
Phone number
Billing address
Shipping address
Order details
Payment information (processed securely by third-party payment providers)
Information submitted through contact forms
Any other information you voluntarily provide

We may also automatically collect:

IP address
Browser type
Device information
Website usage data
Pages visited
Referral sources

HOW WE COLLECT INFORMATION
We collect information when you:

Place an order
Create an account
Submit an enquiry
Contact us by email or phone
Subscribe to marketing communications
Browse our website
Accept cookies on our website

HOW WE USE YOUR INFORMATION
We may use your information to:

Process and fulfil orders
Arrange shipping and delivery
Respond to enquiries
Provide customer support
Send order updates and transactional communications
Improve our website and services
Prevent fraud and unauthorised transactions
Send marketing communications where permitted by law
Comply with legal obligations

PAYMENTS
Payments made through our website are processed by secure third-party payment providers. Muscle Up does not store full credit card details on its servers. We recommend reviewing the privacy policies of any payment providers used during checkout.

COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to:

Improve website functionality
Remember your preferences
Analyse website traffic
Measure marketing performance
Support advertising and remarketing campaigns

You can manage cookie preferences through your browser settings.

ANALYTICS AND ADVERTISING
We may use services including:

Google Analytics
Google Ads
Meta Ads (Facebook and Instagram)

These platforms may collect information regarding your interactions with our website to help us improve our products, services and advertising.

SHARING YOUR INFORMATION
We may share information with trusted third parties including:

Payment providers
Shipping and courier companies
Website hosting providers
Marketing and analytics platforms
Technology service providers

We only share information necessary to perform these services. We do not sell your personal information.

DATA SECURITY
We take reasonable measures to protect personal information from:

Unauthorised access
Misuse
Loss
Disclosure
Alteration

While we take security seriously, no method of electronic transmission or storage can be guaranteed as completely secure.

DATA RETENTION
We retain personal information for as long as necessary to:

Fulfil orders
Provide customer support
Meet legal and tax obligations
Resolve disputes
Enforce our agreements

When information is no longer required, it will be securely deleted or anonymised.

ACCESS AND CORRECTION
You may request access to the personal information we hold about you and request corrections where necessary. To make a request, please contact us using the details below.

MARKETING COMMUNICATIONS
If you subscribe to marketing communications, you may opt out at any time by:

Clicking the unsubscribe link in emails
Contacting us directly

THIRD-PARTY WEBSITES
Our website may contain links to external websites. Muscle Up is not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

CHILDREN’S PRIVACY Our website is not intended for children under the age of 14. We do not knowingly collect personal information from children.

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated revision date.

CONTACT US
If you have any questions regarding this Privacy Policy or your personal information, please contact us:

Muscle Up
Email: [email protected]

Website: https://muscleup.au

Address: 126 Canterbury Rd, Bayswater North, VIC 3153, Australia