About Us
With over 30 years in the fitness industry, we are more than just a gym equipment supplier we are driven by experience, passion, and a commitment to helping others move better, train smarter, and live stronger.
Founded by a fitness professional, our Australian-owned business was built to bridge the gap between quality equipment and fitness needs. Whether you are building a home gym, fitting out a personal training studio, or upgrading your commercial space, we understand what works because we have lived it.
We hand-select and choose equipment that is durable, functional, and tailored for all levels from beginners to elite athletes. Every product we offer reflects decades of hands-on industry insight, ensuring you get reliable equipment that keeps you on the right track to achieve your results.
Muscle Up is dedicated to provide Australians with premium, reliable gym equipment supported by expert guidance and genuine service. As a Melbourne-based, Australian-owned company, we are committed to helping individuals, trainers, and facilities create training spaces that deliver results, making it easier to pursue strength, performance, and a healthier lifestyle with confidence.
Our vision is to become one of Australia’s leading brands in strength training and fitness equipment. We aim to set the standard for quality, integrity, and customer care in the industry, empowering people nationwide to achieve their health and performance goals through equipment and service they can depend on for years to come.
We provide the perfect equipment to achieve your health & fitness goals
Benches
Cardio
Flooring & Storage
Functional
Power Racks
Weights
Our team of experienced fitness trainers is at the heart of everything we do.
Alexandra Hayes
Nathaniel Montgomery
Victoria Kensington
Maximilian Donovan Lee
Emerson Anderson
Emerson Anderson
Our Core Values
The values behind Muscle Up shape everything we do, from the equipment we choose to the service we provide. They reflect our commitment to quality, performance, and helping people build stronger training spaces with confidence.
Voices of Victory from Our Clients
“The quality of the equipment has exceeded our expectations. Everything feels solid and performs well.”
Jake T.
PT Studio
“We wanted a reliable setup for our home gym, and Muscle Up made the whole process easy. The equipment looks premium and feels durable.”
SARAH M.
Home Gym
“From the service to the equipment itself, the experience was excellent. You can tell the products have been chosen with performance.”
DANIEL C.
PT Studio
